Need to free our souls from the “bondage of self”

Deliver your souls, O people, from the bondage of self, and purify them from all attachment to anything besides Me. Remembrance of Me cleanseth all things from defilement, could ye but perceive it. 

- Baha’u’llah  (‘Gleanings from the Writings of Bahá'u'lláh’; The Compilation of Compilations, vol. II, The Importance of Prayer, Meditation, and the Devotional Attitude)