One needs God’s assistance to “purify” himself/herself “from the love of aught except” God

I ask of Thee [God] by Thy Self…and by Thy most excellent names and august attributes, to purify Thy servants from the love of aught except Thee and to draw them nigh unto the Dawning-Place of the lights of Thy countenance and the Seat of the throne of Thy oneness. 

- Baha’u’llah  (compilation: ‘The Importance of Obligatory Prayer and Fasting’, compiled by Research Department of the Universal House of Justice; published in The American Baha'i, September 2000)